A great place to use a jingle these days is in YouTube videos. YouTube and other video sharing networks have become so popular that the line between television and online video is blurring more and more. The sheer amount of online video content available is amazing. 2 billion videos are watched everyday by users around the world. Every minute, 24 hours of new video content is uploaded to YouTube.
With networks such as YouTube playing such a significant role in the way that customers access information, it is important to be aware of how much opportunity this presents to your business.
There are a number of ways that your business can add material to YouTube in order to increase your online presence. Here are just a few:
- Create a video ad: Just as you can create text ads and image ads that run online, you can also create video ads that play automatically when someone visits a certain page. They can also be placed at the beginning of other videos that target audiences relevant to your niche.
- Create a promotional video: This is similar to a video ad, although the purpose of the promotional video is not necessarily to be placed into advertisement spots for money. A promotional video could be an interesting or entertaining video about your business that people are drawn to without you having to pay for.
- Create a tutorial: Tutorials and videos that provide information can be a great way to establish your brand while helping people solve problems at the same time. When you post a video that helps people solve their problems, you are seen as an expert in your field.
These are just some of the ways in which online video can increase your customer base. Whatever approach you take, a unique jingle can really set you apart from the crowd and give you an identity. You are probably already aware of the benefits of a jingle or theme song in traditional television. Jingles are just as effective with online video and should be used to full effect.