Jingle Monster

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A ‘music bed’ refers to part of a jingle, or a whole version of a jingle itself, where sung vocals are not present. For example, in the case of the top and tail jingle, it refers to the middle section, where only instruments are heard.

Music beds allow a voice over to be spoken over the top, without the spoken words being interfered with by the sung vocals. This is why it is important to have a few different cuts of your jingle, so you can use each of the different versions for different purposes, depending on the context.

For more definitions, read the post jingle lingo, what does it all mean.

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A ‘donut’ is just another name for a top and tail. It has sung vocals at the start and end, but no sung vocals in the middle. That is obviously where the name is derived from.

For more information, see the post on the top and tail definition.

For more definitions, read the post jingle lingo, what does it all mean.

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A ‘top and tail’ is a cut of the jingle where there is sung vocals at the start, no sung vocals in the middle (just the instruments playing) and then sung vocals at the end. This is a very popular format in the radio and television industry as it allows a spoken message (voice over) to be heard over the instrumental part.

A top and tail typically sounds like this:

Music is played right from the start. The name of a business or product is sung for a few seconds. The music then goes a bit quieter and a spoken voice enters, describing a sale, a deal or a general message. The music picks up again right at the end and the singing is heard again (usually the same as the start). This is a top and tail.

For more definitions, read the post jingle lingo, what does it all mean.

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A jingle brief is a sort of ‘questionnaire’ that you are required to fill out when in the process of getting a jingle made. It contains questions related to what you want in your jingle, how you will be using the jingle and the demographic you want to target etc. The purpose of the jingle brief is simply to let us know exactly what you are after.

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A ‘jingle cut’ or simply ‘cut’ simply refers to different versions of the one jingle. For example, a jingle with sung vocals from start to finish is usually refereed to as a ‘full sing‘. Or to be more specific, depending on its length, it might be called a ’30 second full sing’ or a ’15 second full sing’.

There are quite a few different cuts that can be used effectively with any jingle. A top and tail for example, is a cut that has sung vocals at the start and end but no sung vocals in the middle (the middle bit without vocals is known as the music bed). This is used so that a spoken message (voice over) can be heard over the music bed while still maintaining the essence of the jingle by having sung vocals at the very start and very end.

A cut can also be referred to as an ‘edit’.

For more definitions, read the post jingle lingo, what does it all mean.