You want to advertise on radio and you’re wondering how to make it all happen. Perhaps you’ve even selected the networks that you are going to place your ads on and now all you need is an effective ad that will deliver the message.
What are your options? Should you hire an ad agency and outsource the whole process, or should you try doing it yourself?
Firstly, it’s important to understand the parts of a good radio ad.
Most radio ads have either a voice over, or music, or both.
Voice overs are the spoken messages that you hear on ads, either by themselves or over background music.